King & Wood Mallesons (KWM) is a multinational law firm headquartered in Hong Kong.
Improve process of investing in and/or partnering with startups
King & Wood Mallesons (KWM) wanted to better understand what it should be considering when investing in and/or partnering with startups.
Understand considerations when investing in and/or partnering with startups
Collective Campus reviewed KWM's existing startup investment criteria and updated and extended it to include measures more apt for startup investment as opposed to the acquisition of established, mature organisations.
These metrics built upon the following areas: product, company, strategy alignment, timing, market, management team, customer and finance.
Improved startup investment/partnering framework
KWM have since used the document to frame startup partnering and investment decisions.