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Design Thinking has been a buzz phrase used within companies for many years now. Large organisations are upskilling their employees in the approach with the goal of developing solutions customers actually want. Check out this infographic that provides an overview of this popular approach to problem solving.
Our clients are generally amazed (understatement) by the number of relevant ideas that they are able to generate in such a short amount of time during our design thinking workshops. The key input for ideation is a genuine problem worth solving (hint: talk to your customers to find out what problems exist). Then it’s time to launch your ideation session. The ideation process is your opportunity to generate solutions by combining your understanding of the problem and the customer. Get your team together (ideally between four to eight people) and start brainstorming by applying the following five tips to increase the likelihood of a successful outcome.