Design Thinking Crash Course

September 22, 2017
9:00 AM - 5:00 PM
Collective Campus
Level 1, 20 Queen St, Melbourne VIC 3000
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Design Thinking Crash Course





September 22, 2017



9:00 AM - 5:00 PM


Collective Campus

Level 1, 20 Queen St, Melbourne VIC 3000

The Event Will Start In



Learn to apply human-centred design to create innovative products and solutions that your customers actually want.

This crash course is designed for professionals who are either looking for an introduction to or refresh in the fundamentals of design thinking. Design thinking is a human-centred approach to innovation and idea creation. It is a process, that when applied, can transform difficult organisational challenges into opportunities. Companies such as IBM, Nike, Intuit, OXO, Marriott, LEGO, SAP and the Walt Disney Corporation all use design thinking to identify new product and service opportunities and deliver exceptional customer experiences. Through this course, you will learn the tools and techniques required to apply design thinking in your daily role. 

Not only will you gain a strong grasp on the design thinking approach and the key tools/techniques to use at each stage, this course will provide coaching on how to pitch your learnings/findings from design thinking to your leaders to gain buy in.


Who Should Take This Workshop?

If you answer yes to any of the following questions then this course is for you.

  1. Are you new to a creative role?
  2. Have you been in the role for a while but not getting the results you desire?
  3. Are you already doing a good job at driving innovation but, like any innovator, looking for an edge?
  4. Looking to get involved in innovation initiatives at your company?
  5. Looking to reposition yourself for a career change?

Bonus Goodies

  • Hardcopy of Collective Campus Design Thinking Toolkit
  • Lunch, morning and afternoon tea
  • Networking opportunities with other professionals


  • Overview of Design Thinking and the key stages (Empathise, Define, Ideate, Prototype and Iterate)
  • Understanding of how organisations have used design thinking to uncover compelling solutions
  • Outline of challenges faced when implementing Design Thinking in organisations and how to go about successfully embedding design thinking in your organisation
  • Learn how to understand your customers
  • Learn how to define problems so that you build solutions that actually make a difference
  • Learn how to come up with innovate ideas in a short amount of time
  • Learn how to create easy/quick solutions to problems defined
  • The different types of prototypes
  • Metrics for assessing the impact of design thinking at your organisation
  • Tools/techniques at each stage of design thinking that you can start applying today!


Head of People & Culture

The team enjoyed and gained a lot from the design thinking session delivered by Shay. The team is really excited about the next steps coming out of the session and we are looking forward to sharing the success stories with you.

Program Manager

Thanks so much for delivering our design thinking training. We have been trying to get this all together for several months and based on the quality of the course I can't tell you how happy we are that we did. Shay did a great job and I understand the seniors were really impressed with the session!!!!!!!


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Shay Namdarian

Shay is GM of Customer Strategy at Collective Campus, helping companies adopt the mindset, methods and tools to successfully explore new business models and disruptive innovation in an era of rapid change and growing uncertainty. He has over 8 years of experience working alongside organisations to implement design thinking and enhance customer experience. He has gained his experience across several consulting firms including Ernst & Young, Capgemini and Accenture. More recently, Shay has delivered design thinking training to employees (ranging from Analysts to Leadership) across traditional industries such Legal Services and Public Sector. Shay is also the co-founder of Barnaby, a men’s fashion socks brand providing customers with high quality and affordable men’s statement socks. After launching at the end of 2013, the brand is now stocked over 20 stores while building a strong social media presence and the brand has had placements in key publications including GQ, Startup Daily and The Daily Telegraph.