Design Thinking has been a buzz phrase used within companies for many years now. Large organisations are upskilling their employees in the approach with the goal of developing solutions customers actually want. Check out this infographic that provides an overview of this popular approach to problem solving.
Overnight successes are usually anything but. In most cases, what appears to be a sudden rise to prominence is often the the manifestation of years of frustration, trial and error and time spent honing one’s craft.
While there’s much talk emanating out of Silicon Valley nowadays that “pivot is the new fail”, when the term first gained popularity off the back of the lean startup movement in the early 2010s it effectively meant making a fundamental shift in your business model, based on customer learnings, towards one that is designed to bring you closer to product market fit.
Given we have a finite amount of time each day, we need to identify opportunities to get the edge on your competition. Over the last six months I have identified three personal growth hacks that everyone should be aware of. The great thing is you can action these straight away!
There are countless tools we use with clients to build fast, learn fast and measure fast in order to determine what will ‘wow’ customers enough to extend or generate new lines of revenue and remain a competitive force well into the future.
Design Thinking is just one piece of the corporate innovation puzzle and it alone is never enough.
Flow Genome Project's Jamie Wheal discusses why creativity is more than a skill.
Why your ideation tools aren’t working and how to bring ideas back to life.
Our clients are generally amazed (understatement) by the number of relevant ideas that they are able to generate in such a short amount of time during our design thinking workshops. The key input for ideation is a genuine problem worth solving (hint: talk to your customers to find out what problems exist). Then it’s time to launch your ideation session. The ideation process is your opportunity to generate solutions by combining your understanding of the problem and the customer. Get your team together (ideally between four to eight people) and start brainstorming by applying the following five tips to increase the likelihood of a successful outcome.
Lawrence Levy was CFO of Pixar from Toy Story through to Monsters Inc. Uncover 10 key insights on corporate innovation and culture change.
July 26, 2017
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