March 29, 2016

Future Squared Episode #10: Lean Analytics for Large Companies with Ben Yoskovitz by Future² - Innovation

Future Squared Episode #10: Lean Analytics for Large Companies with Ben Yoskovitz by Future² - Innovation
 

Ben Yoskovitz is the co-author of Lean Analytics, a guide for organisations who want to use data to grow new businesses faster.

Ben has been the VP of Product at GoInstant, acquired by Salesforce in 2012, he was the founding partner at Year One Labs, an early stage seed acecelerator based in Montreal. One of the companies that came through the program, Localmind, was acquired by Airbnb.

He’s also made 15+ angel investments and runs the Instigator Blog which focuses on lean startup, product management and entrepreneurship.

Our discussion covers the following and more:- origins of lean analytics- defining the one metric that matters- what does success look like?- analytics for non-tech companies- analytics for large companies- how much data do you need to make a decision?- knowing when to pivot or persevere- how lean analytics can help product speak finance's language- machine gun testing v targeted testing- using lean analytics in small markets to support the exploration of disruptive innovation

For more on Ben Yoskovitz head to InstigatorBlog.com. You can purchase Lean Analytics from all good online bookstores and find out more at leananalyticsbook.com

This show is available on:iTunes @ bit.ly/1RofcCFStitcher @ www.stitcher.com/podcast/future

To sign up to our mailing list head to FutureSquared.xyz

If you have any questions about this podcast or questions related to corporate innovation, feel free to email Steve at steve@collectivecamp.us

Innovate or die.

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand - a children's entrepreneurship program, wrote the Innovation Manager's Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General's Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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