Future Squared Episode #77: The 30 Elements of Value with Eric Almquist

Future Squared Episode #77: The 30 Elements of Value with Eric Almquist
October 22, 2016

Future Squared Episode #77: The 30 Elements of Value with Eric Almquist

Listen on iTunes: goo.gl/sMnEa0Listen on Stitcher: www.stitcher.com/podcast/future

Eric Almquist is a partner in Bain & Company’s Boston office. He is a leader in Bain's Advanced Analytics practice and a member of the firm’s global Customer Strategy & Marketing practice.

Eric has more than three decades of management consulting experience and delivers strategies that work for leading companies. He has led assignments in the financial services, telecommunications, internet and electric utility industries. In addition, he uses his expertise in customer strategy and marketing to help clients to develop value propositions, improve customer experience and implement loyalty strategies.

Eric has contributed to such publications as the Harvard Business Review, Marketing Management, Journal of Brand Management and Design Management Journal. He was the recipient of a Social Science Research Council Foreign Area Fellowship and has served as a Trustee of the Marketing Science Institute.

Prior to joining Bain in 2007, Eric built extensive experience as a leader in the customer strategy sector where he founded one of the first comprehensive marketing science capabilities in the consulting industry.

Eric earned a BA from Stanford University and MA and PhD degrees in anthropology from Boston University.

Topics Discussed:-The 30 Elements of Value- Customer jobs to be done- Fundamental H-Symmetry Advancement- Putting the hierarchy of needs to use- Delivering on elements of value- Customers expectations- The impact of elements of value on CX and NPS Scores- Using elements of value in ideation and product development exercises

Show Notes:1) Elements of Value - hbr.org/2016/09/the-elements- of-value2) Maslow’s Hierarchy of needs - en.wikipedia.org/wiki/Maslow%27s_…erarchy_of_needs3) Karen Dillon Episode - Futuresquared – Episode-74- clayton-christensens-new-theory- with-karen- dillon4) hbr.org/2001/10/boost-your- marketing-roi- with-experimental- design5) hbr.org/webinar/2016/07/the-elements- of-value- measuring-what- consumers-really- want6) Steve’s Shampoo - thankyou.co/bodyCare

Listen on iTunes: goo.gl/sMnEa0Listen on Stitcher: www.stitcher.com/podcast/future

If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand - a children's entrepreneurship program, wrote the Innovation Manager's Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General's Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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