Future Squared Episode #188: Smell Don't Tell: How to Get Buy-In

Future Squared Episode #188: Smell Don't Tell: How to Get Buy-In
October 13, 2017

Future Squared Episode #188: Smell Don't Tell: How to Get Buy-In

Winning buy-in from senior and middle management for corporate innovation initiatives is one of the biggest challenges intrapreneurs face. Oftentimes, intrapreneurs resort to presentations and meetings with executives in an effort to convince them why they should explore new initiatives. Sometimes this works. Most times it doesn’t. 

Such pursuits fall flat because the recipients have an inherent lack of incentive to explore innovation, a preconceived notion that innovation is riskyand expensive and ultimately, don’t understand or connect with the proposition.

In this episode I tell a story about a smell that changed the path of English economic history.  

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If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveskior @future_squared 

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For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand - a children's entrepreneurship program, wrote the Innovation Manager's Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General's Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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