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Companies such as Airbnb, IBM, Nike, Intuit, Marriott, LEGO, SAP and Walt Disney use design thinking to identify new product and service opportunities and deliver exceptional customer experiences. This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.
Relying on raw enthusiasm to drive innovation is not sustainable. This is especially difficult if key stakeholders aren't open to experimentation. In our upcoming "Innovation Manager Crash Course," you will learn the tools and framework to drive cultural change.
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