Design Thinking has been a buzz phrase used within companies for many years now. Large organisations are upskilling their employees in the approach with the goal of developing solutions customers actually want. Humans are at the core of design thinking. The process starts with the people you are designing for and ends with the solution designed for these people.
“There’s the famous quote that if you want to understand how animals live, you don’t go to the zoo, you go to the jungle.”
Jorgen Vig Knudstorp, Former Lego CEO
What are the benefits?
Check out this infographic that provides an overview of this popular approach to problem solving.
Whether it be insurance for life. health, vehicle, travel, or even pet insurance, all these insurance types are being disrupted. From how we decide on and purchase insurance, the way we design our products, to how we engage with providers, startups are changing how we fundamentally connect with insurance.
Relying on raw enthusiasm to drive innovation is not sustainable. This is especially difficult if key stakeholders aren't open to experimentation. In our upcoming "Innovation Manager Crash Course," you will learn the tools and framework to drive cultural change.
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