We hear it all the time from corporate innovation teams.
“We’ve run design sprints” and “we sourced hundreds of ideas using an idea challenge” but they usually haven’t done anything with the ideas beyond that because they lack a mechanism or roadmap to take ideas beyond ideas. We often hear that “it takes us months to run an experiment”.
Such narrative is not only holding back product development but it’s a recipe for disaster insofar as internal culture and knowledge management goes because it will only serve to fuel pessimism amongst the organisation’s most innovative and entrepreneurial thinkers who will seek greener pastures elsewhere.
We’re told it’s because there’s no funding or time to take ideas further but both of these reasons are poor excuses at best - especially when you consider how many millions of dollars and months of effort go into projects that ultimately tank because senior executives jumped to conclusions about what customers wanted,
However, the biggest and most legitimate barrier to taking next steps with ideas is:
(a) a preconception that early stage innovation is risky and costs a lot of money (the irony is that the cost of not running experiments means we often over-invest developing products based on untested assumptions); and
(b) a lack of awareness and knowledge of the tools available to accelerate prototyping and early stage innovation.
We recently facilitated a hack day for a global FMCG client, comprised of 10 cross functional employees, all of whom had the desire to innovate but lacked the methods and tools required to do so.
They had run some internal design sprints and had a handful of ideas to explore but weren’t sure how to go about taking them any further. By the end of the day they had not only built six prototypes but they also got out of the building and put the prototypes into the hands of target customers for relevant feedback from day one.
9am - 10:30am: A primer on the lean startup methodology
Teams were introduced to the fundamental aspects of the lean startup, captured as follows:
We used Plattar, an AR content management system (think of it as Wordpress for AR) to build two AR apps.
Prorotype #1: AR mobile app to improve in venue engagement
Prototype #2: AR mobile app to improve in store engagement
Prototype #3: AR mobile app to find your nearest pub
Using free off the shelf tools like mobile UI kits, Canva and InVision we were able to mock up a “Wizard of Oz” augmented reality bar finder app in less than 30 minutes with a view down Melbourne’s Flinders Lane.
Prototype #4: Chatbot to engage sales reps in the field
Using Chatfuel, the team were able to mock up a quick Facebook integrated chat assistant in under 30 minutes.
Prototype #5: Pub Finder Mobile App
We put together a functional mobile app for a ‘Happy Hour’ pub finder app in under an hour using Canva, mobile UI kits and InVision.
Prototype #6: Online Education Test
One of the ideas tested was whether online education would fly for bringing liquor store managers up to speed on the latest beverages. Before going out and building a full blown virtual reality system, the team set up a simple email test to gauge whether any of podcasts, online video or virtual reality would resonate with the target audience by way of tracking clicks to the different mediums.
The initial analytics speak for themselves (granted this is quite the small sample size).
Total cost of building prototypes: $0
Technical skill needed to build prototypes: None
2pm - 4pm: Get out of the building
The AR apps were put into the hands of customers, both at bars and at liquor stores, to get immediate feedback and gauge reactions. This is way more value that inside the building hypothesising from hippos (that’s highest paid person) who in most cases have never built something completely new and potentially disruptive from scratch and taken it to market.
Some of the key metrics we were looking to test across many of these ideas are captured below.
In the case of the AR in-bar app:
Some of the key takeaways that participants highlighted come the end of the day were as follows:
By providing participants that were completely new to the art of early stage innovation with the right mindset, some simple methods and tools to get the job done, they were able to not only turn their ideas into what were in most cases functional prototypes, but also and perhaps more importantly, put them into the hands of target customers to get critical feedback within hours.
As the old adage goes, “the startups that learn the fastest win” and this is no less true at large global organisations.
Find out more about moving quickly at your organisation at www.collectivecampus.io
Companies such as Airbnb, IBM, Nike, Intuit, Marriott, LEGO, SAP and Walt Disney use design thinking to identify new product and service opportunities and deliver exceptional customer experiences. This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.
Relying on raw enthusiasm to drive innovation is not sustainable. This is especially difficult if key stakeholders aren't open to experimentation. In our upcoming "Innovation Manager Crash Course," you will learn the tools and framework to drive cultural change.
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